Transformation Definition·Change Management·Executive Alignment

When transformation hurts, it’s rarely the plan.

I work with executives and program leaders to turn strategic intent into executable change.

Sophie Tseung, transformation leader and advisor

A strategic thinker with an eye for detail that is unbeatable. Thinks out of the box.

Helena Campens
Executive Director, Strategy and Transformation, bpost

An influencer, able to use her strong stakeholder management skills and positive attitude to set up projects for success.

Adrian Betts
GM Risk Systems, ANZ

Transforms key players into future drivers and leaders. She has the talent of a quiet achiever.

Dean Ah-Chuen
CEO, ABC Group of Companies
How I can help

I bring clarity and structure that makes execution coherent before it begins.

I can help with
01

Defining the transformation — the objective, the roadmap, and the decisions that must hold before delivery begins

02

Aligning executives — around one interpretation of the change, so the organisation moves as one

03

Establishing the mechanism — that makes transformation deliverable: governance, sequencing, ownership

04

Setting the change direction and strategy — and holding delivery to that standard

05

Building leaders’ capability — to lead through change, before and during delivery

06

Directing vendor selection — for your digital transformation, so the partner fits the program

07

Building change capability across the organisation — so the change outlasts the program

Clients

Trusted by

ANZ
ABC Group
Nissan
Safelane Insurance Brokers
Ipsos
International Whaling Commission
Relais & Chateaux
Warehouse 101 by ABC
QuikFix Service Centre
Ginza Motors
VektroPack
ABC Banking Corporation
Coral Garden Conservation
CSL
Why work with Sophie

The trusted right hand at critical moments

Track record

20 years working with executives and senior leaders on complex transformation — financial services, life sciences, automotive and multi-stakeholder environments.

Global experience

International experience — Australia, Asia and Africa. Trusted by ANZ Bank, CSL Biotechnology, ABC Group and Nissan, amongst others.

Accreditation

Accredited in Prosci, Scrum and Coaching, with a background in Accounting and Finance.

The distinction

An outside thinking partner. Trusted for clear thinking, calm judgement and the ability to hold ambiguity long enough to produce structure.

Services

The right structure depends on where you are and what the program needs.

Full engagement

Fractional Leader, Transformation & Change

A senior thinking partner at the sponsor level – pre and during execution. Leads the transformation agenda for the sponsor. Sets the change direction, holds the standard and ensures the program delivers what the organisation needs.

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Advisory & support

Level Up – Senior Transformation Advisor

Senior thinking on a defined basis to the Executive sponsor – quality checks, leadership conversations and strategic escalations.

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The Edge – 1:1 Executive Advisory

Builds capability before and during delivery. Works alongside the sponsor and supports the change team and people leaders through the transformation.

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When to call

The right moment is before delivery starts paying for what leadership left unclear.

Where you are
  • Need to bring change but unsure where to start?
  • Struggling to get leadership aligned on what the transformation actually means?
  • Not sure who owns what across functions?
  • Finding dependencies and risks only once delivery is already underway?
  • Under pressure to move fast, before the organisation is ready?
Where we get to
  • Leaders and teams share a consistent understanding
  • Responsibilities across functions become explicit
  • Stronger sequencing and dependencies identified early
  • Delivery begins from a stronger base with fewer risks
  • More coherent execution — a transformation worth delivering

If the left column feels familiar, the right moment is now.

Book a call

What stands out to me was her excellent problem-solving skills.

Shaun Kim
Deputy CFO, Kolos

Helps me to look at things from a different angle and broaden my vision.

Lana Bateneva
Head of Science, MMCO

Rare ability to approach issues and opportunities with a very open mind and is not afraid to challenge the status quo.

Shing Lam
BDM, Warehouse 101
Our results
19
Projects
2,284
People directly impacted
94%
Adoption success rate
Articles

Thinking, in writing

Article 01

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Article 02

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Article 03

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Contacts

The cost of ambiguity in transformation is always higher than the cost of clarity and alignment before delivery begins.

Book a call
Website
intochange.co
LinkedIn
Sophie Tseung