CRM Implementation for an ASX listed property development company

The business required a solution to manage the end-to-end experience of its increasingly sophisticated customers.

Industry

Property and Construction

Capabilities Applied

Business Consulting

Stakeholder Management

Situation

The business required a solution to manage the end-to-end experience of its increasingly sophisticated customers.

Complication

Several in house systems to be consolidated into one with little cross knowledge across functions, duplicate data being handled on a daily basis, untimely reports and inability to track leads proactively.

Action

Led cross functional workshops to find touchpoints, eliminate non-value-added processes and optimise operational framework.

Outcome

Delivered new operational framework and business requirements to vendor to customise CRM.